Design collaboration 2019 with Alex Camacho from London.

1. What was your inspiration for the project?
I really enjoyed having a look at old Russian calligraphy. I love to see the details and features of the handmade drawn letters and how the calligrapher gives personality and expression to the letters.

2. What do you think about old Russian scripts?
The first time I saw Russian calligraphy and typography many years ago I felt great connection with it. I couldn’t stop looking for it everywhere. Lucky for me nowadays with internet it is very easy to find very good examples online. I love to look at the geometry of the Cyrillic alphabet and how the straight lines interact with the curves. I think it has a lot of energy and strength. The Cyrillic alphabet has a unique touch on the details of the letters that I cannot find in any other calligraphy of the world.

3. Was it easy? 
I enjoyed a lot working with Russian references so I cannot say if it was easy or difficult. It was a great fun.
 
4. What was new for you? 
I am familiar with the old Russian fonts however when I started to work on the project I realized the complexity of the shapes. To find the balance between such tall numbers was the trickiest part and it was then when learning part has started. It’s always great to learn new things while working.

5. What is you archetype of old Russia? 
If I have to choose something old in Russia I would definitely choose the old soviet communist posters. I love the combination between the calligraphy and the Illustration.

6. How you see modern Russia?
I have never been to Russia therefore the idea I have about it is through the media. I think Russia it’s a country with very strong roots from the past but for many years has been facing a modern era and an advanced technological future. One thing I can say for sure that it is a country with a very interesting art and design scene. 

Cheers,
Alex.